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03 Mar 2016
How to Make It As a training Model!

So You Wanna Be a Fitness Model?

People who follow my stuff know I generally reveal nutrition, supplements, training, as well as other topics that are more science based than subjective topics, for example what is covered in this article. I chose to shuck my science geek persona, and write with a topic I know will be helpful to thousands of could be and want to be fitness models.

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Too a known "hard core" science based no BS writer, why We are writing what some will perceive as a "fluff" article? Through the years I have gotten hundreds, perhaps thousands, of gals that ask me via email, letters, or in person "how do I turned into a fitness model Will? You've been in the business a long time, surly you of all people should know." I purchase this from newbies and i also get this from women that have been at it some time but have been unable to "break in" effectively.

The fact is, I have been previously in the fitness, health, and bodybuilding biz a long time, and though I am termed as a science and nutrition based "guru" type, We have trained many a fitness athlete, and judged fitness and figure/bikini shows for your NPC, Fitness America, Fitness USA, and other federations as well as given marketing and business advice to everyone sorts of athletes, including fitness models. So, it's not as far fetched as it might seem that we are going to use this space to hide a non scientific topic, which can be, how one goes about as being a fitness model.

This article be useful to both experienced and novice types planning to "break in" to the biz. If you are already a professional and successful fitness model, Home theater system . may still glean some useful information from this article.

First the not so good news, there is no a great way to become a successful fitness model. There isn't any single path or magic secret. There are however some key things an individual can do to greatly enhance their chances of "making it" in the fitness biz like a model, and perhaps using success as a launching pad to greater things, such as movies, TV, etc.

Some of the top fitness models (Trish Stratus and Vicki Pratt one thinks of but there are many others) go onto careers in entertainment of all sorts. Bottom line, though there isn't magic secret to achieving success as a fitness model, this article will be about as close to some blueprint for success because you find.

"Do I need to compete?"

It is a question I get asked continuously and it's not an easy anyone to answer. In fact, the answer is (drum roll) yes and no. Anybody has to deicide why they may be competing in the first place to answer that question. For instance, do you need to compete if your goal is to be an excellent fitness model?

The solution is no. Many of today's well-known fitness designs include never competed, or they competed in a few small shows and yes it was clearly not a part of their success as fitness models. However, competing comes with its potential uses.

One of these is exposure. In the upper level shows, there may often be editors, publishers, photographers, supplement company owners, and also other business people. So, competing can increase your exposure. Also, competing will make sense if you are trying to build a business that's related to your competing or will manage to benefit from you winning a motion picture.

For example, say you have a private training gym you are attempting to build. Sure, having the title of say Ms Fitness America, or winning the NPC Nationals and being an IFBB pro, will help your reputation and the notoriety of your business. There are many scenarios were it would help to have won a motion picture for a business or another endeavors.

On the other hand, it should be realized that winning a motion picture does not in any way guarantee success in the industry end (and it is a real business) of being a workout model. The phone wont ring free with big offers for contracts. Also, it's very important to realize that it's common that the 4th or 6th or 8th place finisher in the fitness or figure show is certain to get more press compared to the winner. Why? The winner might have exactly what it took to win that demonstrate, it's often other gals the editor, publishers, supplement companies etc, feel is more marketable.

I have seen it often where the winner was shocked to find she didn't get nearly the interest she expected as well as other girls who placed lower have gotten attention in the form of photos shoots, magazine coverage, etc. Something to keep in mind when you ask yourself giving her a very question "do I need to compete and if so, why am I competing?" Answer that question, and you may know the answer to the heading of the section. Winning a title of some kind can be a stepping stone, yet it's not in itself any guarantee of success within the fitness industry. It's like a college degree; it's everything you do with it.

Now. In case you compete for the fun from it, then by all means go for it, however the above is concentrating on competing as it refers to the business aspect of like a fitness model.

Right body, wrong federation?

Ok, so seeing the above you have decided you will compete, or will compete again. If you don't plan to compete, you'll be able to skip this section. The greatest mistake I see here's so many gals possess the right body for that wrong federation. Each federation possesses his own judging criteria plus a competitor will do poorly given that they didn't bother to research which show should be suited for them.

I am going to give you a perfect real world example of this. Lengthy ago i judged a show whose criteria for that figure round was the girls should be more on the curvy softer side with some tone, vs. being more muscular and athletic with less bodyfat that other federations might allow. With this show one of the most beautiful women I've ever seen came out. She was very proportional, great muscle mass, lean, and athletically shaped with narrow hips and waist and wider shoulders. How did she do with this show? She didn't even place in the top ten!

Why? Because she was not what we were required to look for and didn't fit the criteria. After the show I said that she looked great, but this may not the federation on her. I told her she had much more of an NPC type body, where a little more muscle, athletic build, and fewer bodyfat is rewarded.

The next week I was judging an NPC fitness, figure, and bodybuilding show where there she was. How did she do? She won the complete show with all judges voting her number one unanimously.

Conversely, should your body type tends to be more rounded and toned, though a little more bodyfat, wider (however, not fat!) hips, you might be better off competing in repeat the Fitness America Pageants. When you are planning to compete:

(1) learn exactly what the judging criteria is good for that federation and

(2) go to those shows like a spectator for several different federations and find out which one your physique, style, etc will match best.

(3) You will need to decide if you truly contain the athletic abilities to compete in the fitness competition (which requires a routine) or a figure/bikini competition.

I often see ladies who would do well in the figure show but really don't have the athletic abilities perform routines required to remain competitive with other athletes inside the show. Some shows will assist you to do both competitions and a few wont.

Networking 101: dos and don'ts...

In numerous respects, this is the area that can make or break you in almost any business, and yet, people in the fitness industry do an incredibly poor job advertising online. If you don't network and market yourself properly, you are able to pretty much forget about having any real success as a fitness model, or even a success in just about any business. For the sake of space, we are going to stick to fitness.

When I first started out, I was a self marketing machine. I really could be found at every show I figured might be an opportunity, walking the isles of industry events, bodybuilding, shows, fitness show, and others. I gave out a zillion cards i took a million home beside me, and followed up on each and every one. I visited as many industry related meetings, outings, parties, etc. while i could get into. I now have the reputation and experience in the industry that I do not have to go to such a show unless I am like it, or have meetings, but they were quite helpful in the beginning.

I am always pleasantly surprised about the number of fitness models who get in touch who have never even gone to the Arnold Classic Fitness Weekend, or even the Mr. Olympia, or the trade shows like the NNFA Expo West while others. If you want to make it in the fitness business you sure as hell should treat it like a business.

I have come across many a pretty girl who would like to be a fitness model who thinks should they stand there looking pretty for a specified duration, someone is going to offer to put their face for the cover of a magazine. News flash, there are millions of beautiful women out there and to be noticed, you have to hussle to get that business like everyone else by networking the sofa off, or using a good agent (if you possibly could afford such a thing) who is doing it for you.

Pick a few major industry shows to visit (some of which were stated earlier) and go to them each year. Have a plan of attack of just how you plan to market yourself and network. Many fitness models, bodybuilders, etc view a show as one big party. If that's you, then have fun at the party, along with think you are really marketing yourself like a serous business person or athlete.

Another thing that always amazes me will be the number of fitness models who either haven't any business cards, or have some cards they printed through to their bubble jet printer in your house! They ask me to assist them to or what ever and that i say "give me your card" plus they look at me like "I am so pretty I will not need a card you fool." This attitude turns off editors, photographers, writers, and industry people faster then should they found out you were the best transvestite. Don't do it. For every pretty girl on the market who thinks the planet owes them a favor, you can find 100 who are ready to act like professionals.

Ever ask yourself why some fitness model you understand is doing better than you are even though you know you are prettier than her? That may be why...never ever visit a show to network without good cards, bios, and professionally done head and the entire body shots you can give to said editors, publishers, photographers, industry types, etc. Don't stand around looking pretty assuming they are going to find you, find them first and introduce yourself. Not to mention it should go without having to say you should be in excellent and have something of an tan to look your best.

You need to go to the shows and party? Fine, but get it done in private after the tasks are done and don't produce a fool out of yourself at some industry sponsored meet up. Hell, I was virtually poured right into a cab at last years Arnold Classic after going to a sushi place with some well know industry types and firms owners (you know what you are!) but at least nobody saw me! We'd our own little private celebration after the show permit loose.

Let me present you with one final real world demonstration of how NOT to market yourself. This past year I was on retainer like a consultant to a mid sized supplement company. Who owns the company asked me easily knew a couple of fitness model types which could work his booth for a trade show. In fact, he requested "unknowns, some new faces people had not seen yet but had real chance to grow with the company." I went and found him two such gals I was thinking fit the bill.

He wanted to pay their flights, room, and food and also a thousand dollars each for the work. The two girls informed to be at the booth 9am sharp. The night before at the hotel, I saw the two girls getting in a cab at 11pm possibly even dressed to kill, clearly enroute out to party. The next day they showed up at the booth an hour . 5 late and hung over! What was the result of this? (1) it embarrassed me to no end as I had recommended the crooks to the company owner (2) they'd never get work from that company again (3) they will never get any work from me again and (4) they would not get a reference from either of us for other jobs.

 this type of thing all the time in the fitness biz, and it is not limited to fitness models. Amazingly, a couple weeks after the show they emailed me along with the company owner asking when their next job could be! Amazing...

Who loves you baby?

If there is one universal truth, it's that the camera either loves you or this doesn't. Any professional photographers can explain to you. For some unknown reason, many people are very photogenic and some aren't. Truth be known, there are a few well known fitness models (who shall remain nameless since they would probably smack me the very next time they saw me) who aren't all that attractive face-to-face. It's just that the camera loves they and them are very photogenic, but not terribly pretty personally.

Conversely, I have seen the reverse many times; a girl who is much better looking in person than in photographs. Such may be the fate of the person who wishes to be a model of all kinds, including a fitness model. If you discover you are not very photogenic, keep working with different photographers until you find one that really captures you well and pay that photographer handsomely!

Now, being bluntly honest, there's also some want to be fitness models who aren't "unphotogenic", they're just "fugly"! There are some people who have no business looking to be fitness models. No make them bad people, it means they need to snap out of their delusions and find a profession they're better suited for, like radio personality....

"How should i get in the magazines?"

It sort of incorporates everything I've covered above, and adds in a few additional strategies. For example, as I mentioned before, competing in fitness shows and or figure/bikini shows can raise your exposure, thus having the attention of some magazine publisher or photographer. Networking correctly on the various trade shows might also have the same effect, as well as having a good portfolio created by a photographer that basically captures your look, a useful website, etc., will all increase your potential for getting into the magazines, or getting ad work, etc.

However, all of these strategies are still somewhat passive versus active in my view. It's still the fitness model waiting to be "discovered." As far as I am concerned, waiting is perfect for bus stops and pregnancy tests. Success waits for no man...or woman since the case me be. So, in the end the above advice is looked at as having an added effect for you to get you magazine coverage, what else can be done?

For one thing, you should read and become familiar with all the magazines you need to be in so you know who's who and what the style of different magazines are. We can tell you right now, if say the Editor-in-Chief of a good sized fitness or bodybuilding publications and says "hi, We are the Bob Smith what's your name?" and the fitness model has no idea who Bob Smith is, Bob will not likely take kindly fot it. Why should he? You should know who the major players come in the publications you need to be seen in. He's doing you the favor, not vice versa. You should know who the most important players are and actively seek them out, don't wait for these phones "discover" you.

If you look at the masthead inside any magazine, it's going to tell you who the publisher is, who the Editor-in-Chief is and so forth. The mailing address for your magazine, and often the web page and email, can also be found. What is to stop you from finding out about those names and mailing them your pictures and resume directly? Nothing, that is what. If you see a photo spread you think that is really well done, what's to stop you from finding out who the photographer is and contacting them directly and sending them your pics? Nothing, that's what.

My point being, you'll need a get a break in the organization, make the break, don't sit there thinking it's trying to find you, because it's not. Be proactive, not reactive! Luck is the residue of design. Achieve success by design. As my older brother utilized to say to me as being a kid when I told him I had been too scared to question out a pretty girl "what's the worst that will happen Will? All she can say is no." That is the worst that can happen to you also.

Beware of web idiots, schlubs, morons, perverts, scum bags, and sleazoids!

This part is almost self-explanatory but worth mentioning. As with every industries that provide entertainment based media (e.g., television, theater, modeling, etc.), the fitness industry attracts its far share of web idiots, schlubs, morons, perverts, scum bags, and sleazoids, to name just a few.

There is also the class of person known as the schmoe, but we are going to leave that for one more place and time. Point is you want to meet the right people while not getting involved with that number of worthless types who will only drag you down, delay you, or just flat out screw you up and also over.

For example, a guy pops up and says he wants to "shoot you" for the magazines, what do you really know of this guy? He has a camera and several business cards, so that makes him a photographer right? Wrong! When someone want to shoot as well as they are not a well-known name (and you will know who the well known photographers are as you researched that already!), uncover who they are. Do they have references you can call? Girls it is possible to contact he has shot before and were pleased with the work? What magazines has he published in? Does he take action professionally or like a hobby? That form of thing.

Another thing I see is the big web scam. I'm amazed how many girls get scammed by these web idiots. Lesson the following is you get what you spend on, so when some person really wants to build you a site for free, you are getting whatever you pay for. Yes, there exists good money to be made on the 'net, and the net may be great for marketing yourself and making contacts, but most of it's a scam.

You are better off paying an excellent web designer and website owner who has experience with other fitness model types and it has references you can talk with. I can't tell you the volume of girls who have been screwed over by some internet thing that attended hell, like the "fan" who volunteers to create a free web site and only runs off with any cash made from the site or puts their picks on porn sites and then any number of other things that caused them to be regret like hell ever receiving the site in the first place.

Clearly, I cannot go down the list of all possible pitfalls in the web idiots, schlubs, morons, perverts, scum bags, and sleazoids around to be found in the entertainment business, however you get the idea. Be cautious!

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